Cart Basel Joins Ecom North

This moment feels surreal. Today, I am excited to share that Cart Basel has been acquired by Ecom North, and I will be joining as their Chief Events Officer to lead their U.S. expansion.

When I started hosting DTC/Shopify/eCom events, I was just trying to create the kind of events I wished existed. Places where founders could drop the titles, forget the metrics for a minute, and actually connect as humans building hard things.

The Journey

The path here was not clean.

There were moments standing in front of hundreds of people where I questioned everything.

Decisions I got wrong that cost real money.

But each of those moments taught me something about what truly matters in this work.

I learned that intention beats fancy venues.

That vulnerability creates deeper bonds than perfect presentations ever could.

That the right people in a room, given the space to be real with each other, will create magic you cannot manufacture.

The Growth

What started in a garage became something that connected 1000+ founders and drove real business outcomes. Not because I figured it out, but because I cared deeply about getting it right.

This doesn’t happen without:

• Every guest who showed up, shared honestly, and pushed me to improve
• The friends who supported this vision when it was just an idea
• The vision and partnership of Nicasio Co III and Adi Gullia
• Ben Hirsch, who built this entire journey with me

What’s Next

Cart Basel was an incredible chapter of learning what is possible when you focus on people over everything else. Now it is time to take that foundation and build something bigger with Ecom North across the U.S.

Miami, December 4th. Here we go.

Follow me on LinkedIn and Instagram for updates and insights.