The Power of Starting Small
It was June in Miami, and I found myself standing on a crate in a garage with 87% humidity and no air conditioning. This was the humble beginning of what would later become Cart Basel, my first DTC/Shopify event in 2023.
Table of Contents
Humble Beginnings
The setting was far from glamorous. I had a $300 budget, bungee cords hanging from the ceiling, and chipped paint above our heads.
But what we lacked in aesthetics, we made up for in spirit.
Twenty-four determined entrepreneurs showed up that day, each seeking something meaningful: community, growth, and opportunity.
The Power of Vision
Looking back at that garage space, I see more than just the imperfections. I see the pure expression of potential.
That basic venue, with its industrial lighting and concrete floors, became the launchpad for something much bigger.
Two years later, I found myself hosting my own conference just a mile away. This time, the audience represented billions in collective value.
Embracing Imperfection
Did everything go perfectly? Absolutely not.
I made countless mistakes along the way.
What I lacked in event planning experience, I made up for with unwavering vision.
The space might have been messy and imperfect, but it was necessary.
The Big Lesson
Here is what I learned: do not get caught up in the imperfections of the present moment.
Keep your eyes fixed firmly on your destination.
You will surprise yourself with what you can achieve when you focus on the bigger picture.
Conclusion
Do not get stuck on the imperfections in the moment. Keep your eyes on where you are going, and you will surprise yourself with what you can pull off.