What I Learned Selling My Event Business
The first three weeks after Cart Basel was acquired by Ecom North taught me more than I expected.
Ben Hirsch and I went from running our own show to being part of something bigger.
Here is what I learned during this transition.
Table of Contents
Not a Founder
I am not a founder anymore.
This is a weird feeling.
Ben and I went from making decisions on our own to being held accountable to a team.
Wild transition!
Team Support
Being supported by team members is amazing.
From the get-go, I have received amazing guidance from Nicasio Co III, James Zhao, and Adi Gullia and incomparable support from Kate Fenton, Coeli Fortun, Miranda Karmis, Kelton Evans, and Pamela Iturricha Artero.
Seeing Differently
I learned to see things differently.
Even though I figured out a successful approach with my prior profitable events, I have been challenged to improve it and try things in different ways.
Moving Slower
Bigger ships move more slowly but can carry a greater load.
The dexterity I had to call shots and stay nimble with decisions in the past was a very freeing feeling.
Now, though, I have more teammates to run ideas by before they get approved, leading to more thoughtful decisions.
Event Pressure
Event pressure never goes away.
I reflect on how every event I ever hosted has always come with stress and pressure.
But then again, is that not what it takes to make a diamond?
Conclusion
Selling Cart Basel to Ecom North has been a learning experience in letting go of solo control and embracing team accountability.
The support, new perspectives, and more thoughtful decision-making have already made me better at what I do.
If you are building in the Ecom space or building in the direct-to-consumer space and just so happen to be in Miami on December 4, come party with us!